Nike unequivocally brand personality "Sports

Nike unequivocally brand personality "Sports, performance, free and easy free athletes spirit" is the personalized pursuit of Nike Official Site company culture. This company have distinctive features of the concept of the traditional culture, the enterprise image, is by company founder Philip knight is founded. The United States "variety daily newspaper editor Charlie library nice think:" Nike brand and business performance will contact together, made a big success. These achievements not only in sneakers, also on performance in many other aspects performance, such as sports star marriage, shaping energetic movement. In fact, each image of a enterprise industry should ask yourself, your brand promise to consumers is what emotions." Nike Jordan Retro in star endorsement is on spare no effort. "Good originality is not abuse star, but use. Don't let star become the product of props, and to become the spirit of brand incarnate and vivid ambassador. This is the world of star's too long brand way." Nike is the effective use of the various kinds of the world sports star, just make it has not been drowned by the glory of the star, but let the star as the brand forever ". The beginning of establishment of Nike, adidas sneaker market in the United States undoubtedly hold a dominant position. Nike to the management of the company is not rigorous, but must break the strong belief, o dida the whole team together. The company's marketing researchers said: "we instinctively can tell, what matter is Nike to do, what matter isJordan Retro I not do." Because adidas belong to orthodoxy, Nike can attach great importance to recognize orthodox deep bad pain unique athletes, such as Steve, it FangTing to amateur federation sniffy; "Love be difficult with sb" of Iraq, the budding • stavropol, is one of the tennis gruesome character. These against the traditional athletes funded by Nike, the Jordan Retro IIchallenging orthodox, enterprising vigor of the image. Excellent brand will find a natural symbol, let the brand growth in another o