Nike unequivocally brand personality "Sports

Nike unequivocally brand personality "Sports, performance, free and easy free athletes spirit" is the personalized pursuit of Nike Official Site company culture. This company have distinctive features of the concept of the traditional culture, the enterprise image, is by company founder Philip knight is founded. The United States "variety daily newspaper editor Charlie library nice think:" Nike brand and business performance will contact together, made a big success. These achievements not only in sneakers, also on performance in many other aspects performance, such as sports star marriage, shaping energetic movement. In fact, each image of a enterprise industry should ask yourself, your brand promise to consumers is what emotions." Nike Jordan Retro in star endorsement is on spare no effort. "Good originality is not abuse star, but use. Don't let star become the product of props, and to become the spirit of brand incarnate and vivid ambassador. This is the world of star's too long brand way." Nike is the effective use of the various kinds of the world sports star, just make it has not been drowned by the glory of the star, but let the star as the brand forever ". The beginning of establishment of Nike, adidas sneaker market in the United States undoubtedly hold a dominant position. Nike to the management of the company is not rigorous, but must break the strong belief, o dida the whole team together. The company's marketing researchers said: "we instinctively can tell, what matter is Nike to do, what matter isJordan Retro I not do." Because adidas belong to orthodoxy, Nike can attach great importance to recognize orthodox deep bad pain unique athletes, such as Steve, it FangTing to amateur federation sniffy; "Love be difficult with sb" of Iraq, the budding • stavropol, is one of the tennis gruesome character. These against the traditional athletes funded by Nike, the Jordan Retro IIchallenging orthodox, enterprising vigor of the image. Excellent brand will find a natural symbol, let the brand growth in another o

Nike issued announcement, says Nike sports (China) Co., LTD.

 The so-called onlookers not stand by, also the simple the attention, but from the viewer survey, let all make sense in under the phenomenon of onlookers without hide something from people who were sponsored by the rocket-finance and economics "company onlookers," and aims to this. Through the media, Internet users and experts of the force for spectators from all walks of life renditions of company, verification of questioned in the development of the enterprise, and strive to reflect the company from onlookers essence, give affiliated parties, parties and responsibility to source true appearance. Beijing on September 9 to fighting recently accused a man wang hai Nike Hyperise mattress configuration in our country by two sets of standards in the company issued a statement this resistance to g, say they wrong with the propaganda mission material stick, and promised to this product for disposable to refund payment for goods. Recently, always with the wang hai claims that he is fighting in NIKE store to buy a pair of NIKE ZOOM HYPER DUNK 2011 basketball sneakers, configuration and NIKE advertisement publicity discrepant. He said sales in the United States this kind of shoes have two ZOOM cushions, and sold in China, but only one, Nike Free Run Mensaspects of the advertising but claims to have two air cushion, alleged fraud. Not only such, wang hai also points out, this shoes in China's mainland higher than the price of Nike's marks a price 500 yuan. To this, Nike issued announcement, says Nike sports (China) Co., LTD. The first round of the survey and found that with the wrong before and after all built-in foot foot ZOOM AIR announced in the material, apologize to consumers. At present, China's official mall has completed Nike Free Run Womensupdating of the information. In 2011 to sept. 9 (including September 9) buy the products and the product is not satisfied customers, the company will take back goods and the original shopping vouchers and one-time to refund payment for goods, and assume due to the return of more than people who don't have money 300 yuan charges.Nike Hyperdunk